I have chosen to present a product and not a more general theme. Indeed there are many marketing concepts around the new COCA-COLA Company’s product: Coca-Cola Zero.
This new Coke uses many new concepts for its promotion, particularly street marketing. I think it could be interesting to see some examples of the “Zero campaign”. Besides what is more interesting to see is the means used to promote it, to understand how the company have decided to target consumers.
The actual aim of this presentation is not to present Coca-Cola Zero or to promote it, but knowing better what are new marketing concepts and this Coke is one of the best example of an application of a new wave…
