Street marketing is means for communating and promoting which is the oldest. It could be a simple flyer which is broadcast in the subway or it can use an actual interactive way.We could identify this concept thanks to “buzz marketing”. This marketing does not use a special media but use every distribution network in order to make people speak about a product. It is a sort of sauvage ad which is broadcast to and thanks to the consumer. The main aim is reaching an important word of mouth around the product, we can also call that “Viral marketing”. This kind of advertising is usually used for cheap communication strategies and with innovative broadcasting means. The “Buzz” is based on a surprising effect since the means used have to be continually renewed for making people speak about it. For example, we can think as example to the brand Budweiser and its sloggan “Whassup”. The firm had created a website with several videos that people can download. Internet users were becoming the aim vector since they sent the website link to their network, family, friends, colleagues. An other example is the Volvo’s short film: the film was broadcast on TV but if you want to know the end you have to visit a website. With the boom of the Internet, mail boxes were a wonderful way to send to million people website links, ads, pictures, sloggans, short films… But this method is not really organized and not really effective.That is why today firms are more aware on the demand, they really look for understanding what is this evolution of the demand and how to reach it.
You can find many examples by following this website link: actu-buzz , and other examples of innovative buzz ads: Gillette , Ferrero .
