As we have seen it in the previous article, one of the priority of Coke, after make the new product known, was to make a website known: zerocontrainte. This website is not an official website for the Coca-Cola Zero. It was only created for presenting the product before its launching thanks to an actual attrative way. Indeed it has a great design with a good harmony between packaging, the spirit and the image of the product and the target. You can find a presentation of the product but also goodies as wallpapers for your computer. These wallpaper are really well designed and have an actual young spirit. It is a microsite.Obviously there is an official site : cocacolazero.com. This website is really more developped than the other one. It keeps the same design but it is really more interactive with several funny games. It reaches once again the wanted target: young men.Besides there is a sort of short scenario destinated to send the link to friends, such as a marketing virus, really as viral marketing where the origin was street marketing… Finally, Coca-Cola has done more than launching an official site and a microsite. It has also launched a “right-false blog”: blog. It wanted that people think this blog comes from some citizen. The aim is creating an other source for knowing coca zero. But the Internet users have noted this fact and denouncing the brand on the Internet. Coca-Cola has not really admit that but maintains it “more officially”.
