The firm has obviously launched its new product thanks to an advertising campaign thanks to print ads, TV commercials… But it has also used the street to make Coca-Cola Zero famous. The company has worked with Stella, a famous advertising agency of Publicis group, for launching the product in France. The first plan of teasing was done on january, with a marketing operation using 28000 event supports set up on pavements and on saling points of Vidéo Futur, Score Game and Citadium. Indeed the main target of the brand is men who are between 16 and 24. But one of the main goal of this kind of campaign was to emphazise a website. Because it is easier to present and promote a product on the Internet and to make it really attractive thanks to many means. In fact, the Coca-cola company has used street marketing to continue with viral marketing…
